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Digital Marketing Certificate Get a foundational yet advanced introduction to eMarketing, including email marketing optimization, web traffic analysis, SEO, and online advertising. Suitable for businesses, nonprofits, and government agencies. No prior experience required—beginners welcome, and advanced participants can access expert-level insights and answers to complex questions. This certificate is comprised of the following three classes. You may register for each class individually or you may register for the certificate at a discount. Improving Email Promotions Learn how to improve email promotions by optimizing timing, content, and copy testing. Explore how to track and analyze performance metrics like open and click-through rates using industry benchmarks. Includes strategies for improving engagement through testing and tracking. Suitable for beginners, with advanced support available from an email marketing expert. Boosting Your Web Site Traffic Learn the fundamentals of increasing website traffic by analyzing visitor data, improving search engine optimization (SEO) for better Google visibility, and rewriting website copy to boost engagement and results. No prior experience is required, and advanced learners can get expert-level SEO support. Online Advertising Learn how to make online advertising effective using Google AdWords (pay-per-click), including setting up and testing low-budget campaigns and targeting local audiences. Also explore Facebook advertising and how to define and reach specific demographics and audience sizes. No experience is required, with advanced support available from an online ads expert.
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