This is where it all began. Since 1976, teams of students have competed in an interactive business simulation that places them in leadership roles of their own company. Students are divided into teams and are responsible for running an existing company and launching a new product or service. Mixing the art of persuasion with sound business tactics, students role-play to pitch products to potential investors. Teams are challenged to answer the question—how do you work together with people you’ve never met to make an organization succeed? Each team is assigned a company advisor. The advisor, a community or business professional, acts as a mentor and guides the students through the college-level curriculum. Students learn from both speakers and firsthand experience about leadership, teamwork, critical thinking, and innovation in the 21st-century workplace.